Okay, this week we’re going to discuss overposting – both
from companies/organizations and individuals.
It’s a sure-fire way to find yourself removed from newsfeeds,
“unfollow”ed on Twitter or perhaps the cruelest of all the social media fates:
unfriended on Facebook.
Though frustrating while on a laptop or a desktop,
overposting is particularly unwelcome when cruising your desired social media
outlet on the small screen of your mobile device.
There is nothing worse than having your morning tinker on
your smart-phone (perhaps from the comfort of your own bed, someone else’s bed,
breakfast nook or porcelain throne) and seeing 80% of your newsfeed filled with
a myriad of inspirational pictures from one single user.
You know the type of pictures I’m talking about:
I get it. You’ve found a quote to live by, and I am very
happy for you… but six of them in the row? Posted two minutes apart, rapid-fire, over the course of an hour?
Now let's check out another example of rapid-posting, as seen on through a Facebook timeline. This fellow's timeline undoubtedly induces seizures on a regular basis. Don't get me wrong, I love a good Ecard... but not every seven minutes.
And it’s not just individuals who are guilty of overposting.
For some reason, some companies think that if they ignore their social media accounts for an extended period of time, they can make up for it in one spurt of overposting. Unfortunately, five posts in the one day is not equivalent
to one post a day, over the course of five days.
A good social media strategy requires constant attention,
nurturing and consistent engagement. If you’ve been ignoring your Facebook or
Twitter account for a week, don’t think that you can make up for it in one
afternoon of overposting.
But don’t take my word for it: a new study has found that
the top two reasons users cite for unfriending or unliking on Facebook are “overposting”
and “overcrowded walls.”
Check out more on this subject, along with some snazzy
graphs, here.
In the end, I am a simple man, trying to make a simple point: Don’t post just for the sake of posting.
The last thing you want to be is the “Johnny (or Janey) Overpost” of your
social network.
